On October 23, the second phase of the 138th Canton Fair commenced. This phase, with a total exhibition area of 515,000 square meters, features nearly 25,000 booths and over 10,000 exhibiting enterprises.
Focusing on the theme "Quality Home Living," this phase is structured around three major sections and 15 exhibition zones, creating a one-stop home furnishing procurement platform that integrates innovative design with green and low-carbon concepts.
This phase brings together more than 10,000 exhibiting enterprises, including over 2,900 high-quality enterprises recognized as National High-tech Enterprises, Specialized, Refined, Distinctive, and Innovative "Little Giants," green manufacturing entities, and National-level Industrial Design Centers—representing an increase of more than 10% compared to the previous session.
Leading companies in industries such as Kingking, Sanhuan, SUPOR, and LESSO are making prominent appearances, driving industrial transformation and upgrading while comprehensively enhancing the sector's innovation and green credentials.
Addressing three key industry hotspots—the integration of domestic and foreign trade for home living products, cross-border e-commerce innovation, and legal safeguards for the Belt and Road Initiative—this phase is scheduled to host three thematic forums and nearly 160 new product launch events.
Encompassing major home living categories, including household items, gifts and decorations, and building materials and furniture, this phase creates an efficient "product selection + matchmaking" platform, offering globally integrated procurement services for international buyers.
Its exhibition scale, number of participating enterprises, and supply chain integration capacity continue to lead global exhibitions of a similar type, maintaining its top-tier international influence.
Previous editions have attracted purchasing delegations from leading global retailers like Target (USA), Carrefour (France), and AEON (Japan), solidifying its status as a "must-attend exhibition" for the global home living industry and consistently setting industry trends.
From technological advancements to material innovation, and from functional upgrades to aesthetic expression, the products in the second phase are redefining the boundaries of quality living through the dual drivers of innovation and sustainability.